SEO Specialist

Vaughan, ON

For over a decade, Media Classified Corporation (MCC) has been transforming the lives of millions of Canadians nationwide through our lineup of lifestyle magazines, web applications and marketing services. As a company that’s built its business on improving the lives of Canadians, MCC is continuously investing in its products and its team to create the ultimate tools for our end users.

MCC tailors its products to serve the journey of every user to better assist them in achieving their goals – and these principles apply to our employees, too.

We are currently seeking an innovative and SEO Specialist to join our team.

Working directly with marketing and communications team, as a SEO Specialist at MCC, your responsibilities will range from:

• Optimization and management of all of our products online media campaigns and initiatives including: Search Engine Optimization, Search Engine Marketing and online display advertising.
• Perform site analysis, conduct keyword research, and assess back link opportunities to build domain and page authority.
• Write effective SEO content for a number of different corporate web pages.
• Follow current and changing search engine trends and algorithms updates.
• Perform competitor analysis to identify additional opportunities.
• Develop content delivery strategies for email campaigns and blog articles – drive consistent traffic to our websites and other social media channels.
• Collaborate and support the Digital Manager with the creation and development of ad campaigns.

Must Have Skills and Qualifications

• Degree or diploma in Marketing or related education or work experience.
• 2 – 3 years in a digital marketing capacity.
• A solid understanding of SEO and Web Analytics best practices.
• Extensive understanding of SEO practices – usage of keywords, and online advertising tools. (Google AdWords, Facebook Advertising, LinkedIn Ads.)
• Familiarity with email management tools such as MailChimp.
• Excellent communication, grammar, writing, and editing skills.

What You Want:

• Your opinion to matter.
• To work with an innovative media company.
• An opportunity to grow, learn and apply your new knowledge.
• A place where your voice is heard – no idea is too small or too large for us!
• An interactive team based setting.

What We Offer:

• A centrally located office that’s easy to get to: we’re near major highways making commuting a cinch.
• Dental and Health Benefits
• Education Assistance/Self Development
• Competitive Wages
• Open Door Policy
• Team Building: We like having fun – a lot. Did we mention we have pinball machines and a Gitoni table?

Our products are changing and our business is growing – if you’re a go-getter with a ‘can do’ attitude and eye for modern design, this job is for you!

Send your resume and salary expectations to hr@mediaclassified.ca